About our store

Hiba Ourfali, the visionary designer behind the brand, traces her roots to Aleppo, Syria. At the tender age of two, she embarked on a transformative journey, relocating with her family to Romania. Hiba’s familial lineage is steeped in the textile industry; her father, grandfather, and uncles were esteemed suppliers of fabrics. Carrying forward this legacy, her father established his enterprise in Romania, where Hiba’s affinity for textiles blossomed.

From the age of five, Hiba exhibited a precocious talent and passion for draping fabrics. Although she pursued a career in Pharmacy post her high school, her heart was always aligned with the vibrant world of fashion and design. Driven by an unyielding passion, Hiba transitioned into the realm of fashion design, further enhancing her expertise in styling and design intricacies.

Today, Hiba’s creations are a testament to her artistic prowess. Specializing in hand-painted garments using unique colors and techniques, she crafts exquisite Abayas and Caftans, particularly resonating with the essence of Ramadan. Furthermore, she has recently unveiled her avant-garde line of ready-to-wear clothing, blending tradition with contemporary flair.